The Apple Vision Pro heralds a transformative era for the internet. Directly and indirectly, the device (and its successors) will propel the shift to immersive, 3D experiences. The limitations of a 2D screen will be a mirage of the past. Brands, influencers and web3 communities will race to evolve.
Apple call it the era of spatial computing. Grandiose statements and copy give meaning to shiny, incredible promotional videos. But what’s the use case? Apple say the Vision Pro will seamlessly blend digital content with your physical space, that you’ll navigate using only your eyes, hands and voice. The result? A cinema you can take anywhere, a gallery in your living room, an immersive experience in high definition that everyone in your community, regardless of where they are, can feel. For the professional, it will be the workspace of your dreams - multiple screens and apps layed perfectly on your field of vision. Will it increase your productivity whilst it adds layers of joy and sensation to your world of entertainment?
What is so special about the Apple Vision Pro?
The technology Apple have crammed inside the Vision Pro is bleeding edge. It’s worthy of a mic-drop. Micro OLED technology will blast 11.5 million pixels onto each eyeball via a visual display the size of a coin. (That’s 3X the quality of Meta Quest, 10X Oculus Rift.) Twelve cameras, six microphones, a TrueDepth sensor and a LiDar sensor will track your eyes and facial expressions. The lightweight aluminum frame is a modular system that ensures comfort. A 3D knitted headband gives a perfect fit. A high performance battery and Apple's most advanced spatial audio system means you can explore the experience for hours. The Apple Vision Pro is exciting, it’s transformative.
How much will the Apple Vision Pro Cost?
It’s also expensive. The Apple Vision Pro will cost $3500. But the exclusivity was intentional. The Apple Vision Pro isn’t yet for the masses. It’s built for developers, early adopters and Apple fans. It’s a genius marketing play: almost everyone can afford a Quest or Oculus Rift. The Vision Pro is unobtainable to most. And, as human nature dictates, we all want a slice of what we can’t have.
What the Apple Vision Pro will also do is bring brands back to the metaverse and virtual world conversation. It will create demand. Envy. Fomo. Could it even be a short-term boom for Meta? Mark Zuckerberg pointed out such a possibility in a recent episode with Lex Friedman. He thinks interested individuals will seek out the lower price point of the Quest 3. That remains to be seen.
How will RLTY build for the Apple Vision Pro?
What is guaranteed is the potential the Apple Vision Pro brings to us at RLTY. Our easy-to-use tools are specifically made for creators to build customized 3D spaces and gather their community through real-time interactions. The Vision Pro will be the most advanced way to experience RLTY World. Creators will get the freedom to express themselves and engage with their fans and community in the most immersive way ever. In the world of emerging technology, the words ‘game-changer’ are thrown around too liberally. To be a true ‘game-changer’ means changing culture. We believe the Vision Pro will change culture.
What can you do with The Apple Vision Pro?
By empowering influencers, creators and web3 community leaders, we’ve been working on the gamification side of the platform. We want our creator partners to be able to quickly test and experiment with multiplayer mini-games such as hunts, quests, platform games and escape rooms with their community. Looking ahead, we’ll look to leverage the Apple Vision Pro to make these experiences and games silky smooth and immersive.
In parallel, we’re building our mobile experience. The goal here? To collaborate with social media creators on Twitter, TikTok, and Instagram. This expansion will facilitate wider adoption among fans on mobile devices. Again, the Vision Pro and Spatial computing will transcend the current limitations of a 2D screen and boost the mobile experience.
As the price of spatial computing decreases and technological specifications continue to improve, the possibilities will expand further. RLTY is eager to explore the potential of the Vision Pro, developing demo experiences that leverage its immersive capabilities. Providing creators with the tools they need to create captivating and engaging virtual environments As soon as we can. While Apple's current strategy suggests a limited release to a subset of core users, we anticipate that subsequent iterations will be accessible to the masses, making a profound impact on the way you experience the digital world.