How 3D Experiences Can Grow Your Business

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Virtual events are absolutely essential for any business to connect with their audience in the digital age. At RLTY, we’re leading the charge with a fully-built 3D immersive experience builder. Make a custom no-code  event in minutes!

The RLTY platform offers a comprehensive suite of tools and features to help brands and businesses elevate their online presence and drive growth with high-fidelty graphics – and it couldn’t be easier to create your first event.

In this article, we’ll dive into some our favorite tools and features. We’ll go piece by piece – so you can better understand how to use RLTY to the fullest and host the best possible event.

How Virtual Events Work in RLTY

The RLTY team is made up of exited founders from the IRL event space, so we know a thing or two about how to throw a proper event. We took the best of what we learned from traditional event hosting and took events to a new level – creating custom 3D environments where participants can interact and engage with each other in real-time.

Instead of traditional, one-direction webinars or video conferences, RLTY allows users to explore dynamic, virtual spaces, attend conferences, and participate in interactive activities.

RLTY Event Tools and Features

RLTY has dozens of built-in, easy-to-use tools to help you ensure your 3D environment is the most engaging it can be. We desigend RLTY for everyday users, with no deep technical understanding required. And we compromised nothing in the process.

Below, we’ll cover some of our favorite features most relevant to business environments.

Community Management Tools (Admin)

First and foremost, you need to have control over your event.

RLTY has Community Management tools to help you run the best possible event. These tools allow admins to mute, block, or ban participants as needed, ensuring a safe and controlled environment. Admins can also prevent participants from talking to each other, enabling seamless announcements to the entire community.

Live Polls and Analytics

RLTY offers live polling tools, enabling community surveys during events. Live polling encourages active participation and provides valuable data for businesses to gain insights into audience preferences and opinions.

With built-in CRM and analytics data, community managers can track user behavior and measure the success of their virtual events. What good is an event if you don’t know who’s attending?

Cross Server Navigation

Now on to the fun stuff.

RLTY enables participants to navigate across servers to find and connect with their friends. Jump from server to server for better networking opportunities and foster a true sense of community within your virtual space. We currently allow up to 127 people in each server (higher than the industry average) – and plan to increase that number before the end of the year.

Space Gating

DYK? RLTY allows ‘space gating.’

Space gating = restricting access to certain areas or activities. You can restrict areas based on email verification, NFTs, wallet integrations, etc. Need a speaker or a VIP table? We got you. The space gating feature allows businesses to create exclusive customer experiences or incentivize engagement through special access.

We’ll let your imagination run rampant with that one.

Participant Profiles and Geospatial Voice

Participants can create personalized profiles, including social media links and bios, to showcase their identities within the virtual space. One of my favorite features – geospatial voice – also adds a layer of realism, where participants have location-based audio conversations – making interactions feel more authentic and immersive.

Walk away, and your voice gets lighter. Get closer, and your voice gets louder.

Community Content Tools

RLTY provides a platform for participants to share various types of content, including videos, links, photos, and more. Additionally, RLTY allows website e-commerce integration through in-world pop-ups, facilitating seamless transactions during virtual events.

Payment Options

RLTY supports fiat payments with an integrated e-commerce feature. Fee-free payments can help you monetize your events and generate revenue directly within the platform. Attendees don’t have to leave the world to interact with web pages. You can do it all in one place!

NFT Integration and Gamification

RLTY supports integration with NFTs, allowing businesses to leverage the power of web3 and digital collectibles. Participants can mint, donate, or trade NFTs within the virtual space. NFTs are a fun and helpful way to engage with guests and monetize your experience.

RLTY also offers gamification features like quests and hunts, which can enhance the interactive experience and drive participant engagement.

How Can I Use RLTY for My Business?

One of the most effective use cases is to set up a digital twin of an actual life conference or event you are planning. The digital version is not to replace real life but enhance it. Click here for more inspiration on the events this works best for.

Another excellent use case is building a world to let your customers, community, or fans interact with each other. Think of your own custom, permanent, branded 3D RLTY space operating like an all-in-one website-Twitter-Discord-Zoom.

If you are worried about people coming to the world you set up, check out our guide on maximizing attendance.

The Future of Virtual Events

Virtual events are poised to become more immersive and impactful. Don’t just take our word for it – some projections show the virtual event industry expanding to over $1 trillion by 2032.

RLTY is at the forefront of the virtual event revolution, innovating and developing new features to enhance the guest experience to mirror and potentially rival IRL interactions more closely.

By leveraging the power of RLTY's virtual event platform, businesses and communities can unlock new opportunities, expand their reach, and create unforgettable experiences that leave a lasting impact on your audience.

This article is hosted on our Medium blog.
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